Wondering about vehicle wrap pricing?

There are many different vehicles that can be wrapped and the costs can vary from vehicle wrap to vehicle wrap.  Cost is usually determined based on a square foot price, but there are some factors that can change that.  Some of the factors that can change that are the complexity of the curves the vehicle may have, the fact that there are many obstacles that can slow down the install process  such as roof racks, and other vehicles have more detail work than others and all this can add to a square foot price.  But in general most vehicles fall under the square foot pricing guide.  An example of a vehicle that would fall under the square foot pricing would be a cargo van, it is a pretty straight forward wrap job.  An example of a vehicle that would not fall under the square foot price guide would be something like the VW Bug, all those complex curves make a wrap harder on the installer and depending on the design there may be some trial and error printing to get the graphics to line up better due to the stretching of the vinyl by the install.

Wrap pricing made easy.

Pricing out vehicle wraps is something that differs from design shop to shop and largely depends on the shops experience and work load.  A shop that is busy and has a great reputation generally has a  higher price than the shop that just opened doors and is taking in any work it can just to keep the doors open.  Just like any business price usually dictates the old saying “you get what you pay for”  and it holds true for the vehicle wrap business as well.  Most shops should be in the ball park of each others price when determining the company to wrap your vehicle price should not be your main purchasing point, experience and quality should.  Price should fall in to a third tier placement because as you will find most shops will be in the ball park of each other and the prices usually are only a few hundred apart.

Determine your vehicle wrap needs first.

Vehicle wrap pricing can be simplified if you determine your vehicle wrap needs before you begin price shopping.  Do you have a design already? Is it a design that is in a large format for vehicle wrapping? If you don’t have a design you will have to pay extra usually for the design work. Once you have your design you will have to know how long you want your wrap to last do you know how long you want the wrap to last? The materials used will determine the length of time the wrap will saty on your vehicle. Make sure when you are pricing out your wrap you price it apples to apples and that the companies quotes are using the same materials (the material used really does matter).  Once you determine the above things you can then start comparison shopping.

Paint Condition:

Before you can wrap a vehicle you need to ensure the paint is in good condition as oxidation and other paint surface deterioration will make both installation and removal difficult.  The paint on the vehicle must be applied OEM specs.  Panel repair, priming and painting must be applied per OEM instuctions and be compatible in order to avoid paint delamination.  Curing of the vehicle paint must be at least 72hrs. A vehicle wrap installation prior to this 72hr period could result in delamination, bubbling and even pigment bleeding.

Cleaning Preparation:

As a cationary procedure testing the cleaning solvent on an inconspicuous area of the vehicles application surface to check for potential damage from solvent usage.

It is absolutley critical to properly clean and prepare the vehicle application areas prior to application of the vehicle wrap to ensure proper adhesion during the life of the wrap.  If the vehicle wrap surface is not thoroughly cleaned immediately prior to application, then the result most likely will be adhesion loss over time.

• The vehicle should be washed prior to having the installer perform the install.
• The installer will remove any remaining dirt, road tar, grease or contaminates.
• For fiberglass all mold release agents should be removed if being applied for the first time.
• If applying window perforated vinyl to windows of the vehicle clean using a single razor blade scraper and then spray with cleaning solution and then squeegee it dry using a soft rubber window squeegee and then wipe the edges using a lint-free paper towel.
• After the thorough cleaning, the vehicles surface should be wiped with isopropyl alcohol and then dry wiped the surface using a clean, soft, lint-free cloth.

Temperature for Vehicle Wrap Installation:

High or low temperatures are not good for wrap installations.  A tmperature range of 55 deg. F and 100 deg. F produce the best results.  Lower temperatures reduce the initial adhesive bond and the flexibility of the film while higher temperatures can cause the adhesive to have a high tack and the film becomes soft and stretches and can to the point of over stretching and that can become a problem for installation.

New Business HELPS your bottom line…Vehicle Wraps can help!

Looking for a cost effective means of generating new business? Advertising budgets are tight due to todays economy so you have to use an advertising medium that is versitile. Vehicle wraps are one of the most versitile means of advertising there is and if you aren’t utilizing one for your marketing efforts you are missing out on a very low cost per impression form of advertising available to todays marketplace. A vehicle wrap can be put in places where your clients frequent because you can drive it there. You want to advertise at the next UCF baseball or football game in Orlando  just take your wrapped vehicle there and have a free hotdog tailgate party. Just that one marketing idea can generate thousands of impressions and you didn’t have to pay for the space you parked your car – free advertising, well maybe you boughtg 50 dollars worth of hotdogs and had a great time hanging out party like and getting your business noticed. Your imagination can run wild through the endless possiblities for forms of advertising that you can incorporate your vehicle wrap into to get targeted impressions from the people that need to see your brand or service. My clients have told me that when they are in the drive-up getting lunch they are also getting business from the car behind them that had just read their service message and decided on the spot to call for a quote. Vehicle wrap advertising should be something you are looking into to drive sales and adding to your bottom line.